The Japanese verbal noun '化粧 (けしょう)' primarily means 'makeup'. It refers to the act of applying cosmetics to enhance or alter one's appearance. This word is commonly used in contexts related to beauty, fashion, and personal grooming. For example: She is putting on makeup「彼女は化粧をしている」(かのじょはけしょうをしている). This store sells makeup「この店は化粧を売っている」(このみせはけしょうをうっている). Additionally, '化粧' can sometimes be used metaphorically to describe something being 'dressed up' or 'embellished', such as in the phrase '化粧直し (けしょうなおし)', which means 'touch-up' or 'refurbishment'.